What feature on Peacock has been used by 15% of NBA viewers?

The Can't Miss Highlights feature, which showcases notable moments from across the NBA, has been used by 15% of Peacock's NBA viewers.

How has Peacock's vertical video experiment impacted overall viewership?

Peacock's vertical video clips have led to an increase in overall viewership on the platform, as users engage with multiple highlights and then transition to watch live events.

What new interactive features is Peacock planning for sports fans?

Peacock plans to expand its interactive viewing features for sports fans, including the recently launched Performance View and the upcoming Courtside Live option that will allow viewers to customize their viewing experience.

Home / Technology / Peacock's Vertical Video Experiment Boosts NBA Viewership

Peacock's Vertical Video Experiment Boosts NBA Viewership

14 Nov

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Summary

15% of Peacock's NBA viewers use the Can't Miss Highlights feature
Vertical video clips drive increased overall viewership on Peacock
Peacock plans to expand interactive features for sports fans

Peacock's Vertical Video Experiment Boosts NBA Viewership

As of November 14th, 2025, Peacock's vertical video experiment has proven to be a hit with its NBA viewers. The platform's Can't Miss Highlights feature, which showcases notable moments from across the league, has been used by 15% of Peacock's NBA audience. This adoption rate is considered a solid performance for a new feature.

The vertical video clips, similar to Instagram Reels, have not only been popular with viewers but have also led to an increase in overall viewership on Peacock. According to internal data, users are engaging with multiple highlights and then transitioning to watch live events on the platform.

Peacock's senior vice president of Product and User Experience, John Jelley, stated that the goal was to make Peacock a one-stop-shop for NBA fans to catch up on the latest highlights, regardless of which games were airing on the platform. The immediacy of the Can't Miss Highlights feature has been a key factor in its success.