Home / Technology / AI Andy Cohen Guides 'Bravoverse' on Peacock
AI Andy Cohen Guides 'Bravoverse' on Peacock
13 Mar
Summary
- Peacock launches virtual Andy Cohen for personalized fan experiences.
- AI and human curation create unique, swipe-able playlists for Bravo fans.
- New feature debuts this summer amidst Hollywood AI contract talks.
This summer, Peacock will debut "Your Bravoverse," an immersive feature allowing fans to engage with Bravo content through a personalized experience guided by a virtual Andy Cohen. The platform will leverage a combination of human curation and advanced AI tools to link scenes, develop storylines, and surface exclusive behind-the-scenes footage, creating an "endlessly swipe-able playlist" tailored to user preferences.
The AI-generated avatar of Andy Cohen will appear to offer brief introductions to the curated content. This initiative underscores the growing integration of AI in media, occurring as Hollywood unions negotiate contracts with major studios and streamers. The use of AI in content creation is a central issue in these ongoing discussions, following the 2023 WGA and SAG-AFTRA strikes.
NBCUniversal executives, including Matt Strauss and Frances Berwick, highlighted the feature's potential to offer a "first-of-its-kind" personalized experience at scale. Beyond the Bravo expansion, Peacock is enhancing its app with live vertical video for NBA telecasts, a Jeopardy! game, and Law & Order-themed games, aiming to increase user engagement across its platform.
