Oura Ring Shrinks Dramatically, Adds Advanced Health Radar

Oura Health Oy has announced the Oura Ring 5, a significantly redesigned smart ring that is 40% smaller and lighter than previous models, aiming for a form factor similar to a wedding band. Despite a smaller battery, it retains up to a week of battery life on a single charge. Enhanced sensors are repositioned for improved accuracy in measuring heart rate and oxygen saturation.

The new model introduces wellness features like Health Radar, which analyzes sleep patterns to detect potential signs of high blood pressure and sleep apnea. These capabilities will also be extended to older Oura models. The company is positioning itself as a healthcare provider, not just a tech company, with CEO Tom Hale emphasizing the ring's role as a 'screener' or 'check engine light' for the body.

Set to go on sale June 4th, the Oura Ring 5 is priced at $399 for standard finishes, a $50 increase from the Oura Ring 4. Higher-end finishes will cost an additional $100. A new portable charger will be available for $99. Oura is also partnering with Counsel Health to offer users the ability to consult with licensed physicians.

Founded in 2013, Oura pioneered the smart ring market and is preparing for an initial public offering later this year. The company reported significant growth, selling over 5.5 million devices and experiencing 100% year-over-year growth last year, with expansion into new markets like Japan and India.