Why did OpenAI have to change the name of its Sora feature?

OpenAI had to change the name of its Sora feature from 'cameo' to 'characters' due to a trademark lawsuit filed by the existing app, Cameo.

What is OpenAI's Sora app?

OpenAI's Sora app is a platform for generating and sharing AI-powered videos, featuring a function that allows users to create personalized deepfake videos of themselves.

What other naming dispute is OpenAI involved in?

OpenAI is also facing legal action over the planned name 'io' for its upcoming hardware device, with another company claiming prior rights.

Home / Technology / OpenAI's Sora Hit by Lawsuit Over 'Cameo' Feature

OpenAI's Sora Hit by Lawsuit Over 'Cameo' Feature

9 Dec

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Summary

OpenAI's Sora app's 'cameo' feature sparked a trademark dispute.
A judge issued a temporary order blocking OpenAI from using 'cameo'.
OpenAI faces another lawsuit over naming its upcoming hardware device 'io'.

OpenAI's Sora Hit by Lawsuit Over 'Cameo' Feature

OpenAI's popular Sora app, which allows users to generate personalized deepfake videos, has been rebranded due to a trademark lawsuit. The feature, originally called 'cameo,' has been temporarily renamed 'characters' after the app Cameo filed legal action, asserting ownership of the name.

A US District Judge has issued a temporary restraining order prohibiting OpenAI from using the 'cameo' branding or its variations. The next court hearing is scheduled for December 19th, which will determine if this ban becomes permanent. This legal challenge highlights ongoing disputes over intellectual property in the rapidly evolving AI landscape.

Furthermore, OpenAI is facing a separate lawsuit concerning the naming of its upcoming hardware device. Initially planned to be called 'io,' the company has been ordered not to use this name in response to a legal challenge from a company already developing an AI hardware device under a similar name. These naming conflicts underscore the complexities of brand protection for AI companies.