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OpenAI's AI Voice Mimics Actor, Sparks Outrage
19 Aug
Summary
- OpenAI used a voice similar to Scarlett Johansson's for GPT-4 marketing.
- Johansson declined permission but OpenAI proceeded with the AI voice.
- The incident raises concerns about AI impersonation and actor livelihoods.
OpenAI's marketing campaign for GPT-4 has drawn significant criticism following the use of an AI-generated voice, 'Sky,' that bore a striking resemblance to actress Scarlett Johansson. The incident occurred despite Johansson having declined OpenAI's request for her voice, leading her to express anger and seek legal action.
Johansson's agent had been approached by OpenAI CEO Sam Altman, who suggested her voice could help bridge the gap between tech companies and creatives, and make consumers more comfortable with AI advancements. However, after legal counsel became involved, OpenAI agreed to take down the 'Sky' voice after two letters were issued.
This event underscores escalating concerns about the proliferation of deepfakes and the potential for artificial intelligence to replicate human likeness without consent. It raises serious questions about the future impact on actors' careers and livelihoods, as AI technology becomes increasingly capable of impersonation for commercial purposes.
