How will OpenAI's AI enhance JioHotstar?

OpenAI's API will power conversational search on JioHotstar, allowing users to search for content using text and voice prompts in multiple languages and receive personalized recommendations.

What is the goal of the OpenAI and JioHotstar partnership?

The partnership aims to bring personalized AI experiences to entertainment and live sports, enabling viewers to discover content more easily through natural interactions.

Will JioHotstar recommendations appear in ChatGPT?

Yes, the companies plan to extend the partnership to surface JioHotstar recommendations directly within ChatGPT for a two-way discovery layer.

Home / Technology / OpenAI Powers JioHotstar With AI Search

OpenAI Powers JioHotstar With AI Search

19 Feb

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Summary

OpenAI's API will power conversational search on JioHotstar.
Users can search in multiple languages via text and voice.
The partnership aims to personalize entertainment discovery.

OpenAI has partnered with Reliance to enhance JioHotstar's streaming experience with AI-powered conversational search. This integration, utilizing OpenAI's API, will enable users to search for movies, shows, and live sports using natural language commands in multiple languages. Recommendations will be tailored based on user preferences and past viewing habits.

The collaboration also plans to surface JioHotstar recommendations directly within ChatGPT, creating a two-way discovery system. This move reflects a growing trend of streaming platforms experimenting with conversational interfaces to improve content discovery. OpenAI is also expanding its presence in India with new offices planned for Mumbai and Bengaluru.

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