Home / Technology / OpenAI's Fake Super Bowl Ad Hoax Exposed
OpenAI's Fake Super Bowl Ad Hoax Exposed
9 Feb
Summary
- An alleged OpenAI Super Bowl ad featuring Alexander Skarsgård was a hoax.
- OpenAI representatives called the circulating ad content 'fake news'.
- Evidence suggests a coordinated effort to spread misinformation about the ad.

A purported advertisement for OpenAI, allegedly featuring actor Alexander Skarsgård and hinting at a new hardware device, was circulated online as the Super Bowl concluded. This ad was quickly debunked by OpenAI representatives, who labeled the story as 'fake news.' Initial claims suggested an employee had accidentally leaked the ad, but scrutiny revealed the account posting the information was newly created.
Further investigation uncovered a planned disinformation campaign. This included a paid promotion of a tweet about the fake teaser ad, with documentation showing a payment of $1,146.12. Additionally, false headlines attributed to journalists and a fabricated website were part of the scheme to support the misinformation. The extent of the coordinated effort highlights a deliberate attempt to mislead the public regarding OpenAI's advertising and potential hardware.