Home / Technology / AI Powers Smarter Shopping with Onton Funding
AI Powers Smarter Shopping with Onton Funding
26 Nov
Summary
- Onton secured $7.5 million in funding to expand AI shopping into new categories.
- The AI platform uses neuro-symbolic architecture to avoid LLM hallucinations.
- Onton claims to convert customers 3-5x more effectively than traditional e-commerce.
AI is reshaping the e-commerce landscape, with platforms like Onton pioneering new ways for consumers to discover and purchase products. The company recently announced a $7.5 million funding round, bringing its total investment to approximately $10 million. This capital infusion will support Onton's strategic expansion into new sectors, starting with apparel and eventually including consumer electronics.
Onton distinguishes itself by employing a neuro-symbolic architecture, a proprietary approach designed to mitigate the "hallucination" issues often associated with large language models. This technology allows for more logical and accurate search results, offering unique insights like identifying pet-friendly furniture based on material properties, a feature beyond standard product descriptions.
The platform enhances the shopping experience with interactive tools, including image generation and infinite canvases, enabling users to visualize and furnish spaces. Onton reports this innovative approach achieves conversion rates three to five times higher than conventional e-commerce sites, building customer trust through reliable data and versatile interaction methods.
