Home / Technology / AI Powers Smarter Shopping with Onton Funding
AI Powers Smarter Shopping with Onton Funding
26 Nov, 2025
Summary
- Onton secured $7.5 million in funding to expand AI shopping into new categories.
- The AI platform uses neuro-symbolic architecture to avoid LLM hallucinations.
- Onton claims to convert customers 3-5x more effectively than traditional e-commerce.
AI is reshaping the e-commerce landscape, with platforms like Onton pioneering new ways for consumers to discover and purchase products. The company recently announced a $7.5 million funding round, bringing its total investment to approximately $10 million. This capital infusion will support Onton's strategic expansion into new sectors, starting with apparel and eventually including consumer electronics.
Onton distinguishes itself by employing a neuro-symbolic architecture, a proprietary approach designed to mitigate the "hallucination" issues often associated with large language models. This technology allows for more logical and accurate search results, offering unique insights like identifying pet-friendly furniture based on material properties, a feature beyond standard product descriptions.
