OnePlus and Realme Merge: A New Era?

OnePlus and Realme, both sub-brands under Oppo, have reportedly merged their operations. This consolidation is said to encompass both domestic and global business activities, with new departments established to manage these functions.

Sources indicate that Li Jie, president of OnePlus China, is now heading a newly formed sub-product center. This center manages the merged domestic and overseas operations and reports directly to OnePlus CEO Pete Lau. Separately, marketing and servicing for both brands will be handled by another new department led by Realme co-founder Li Bingzhong and CMO Xi Qi.

This merger follows a period where rumors circulated about OnePlus potentially ceasing operations in several regions earlier this year, which the company had previously denied. Realme, initially a sub-brand of Oppo, had separated in 2018 before being reabsorbed by Oppo at the start of this year.