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Nvidia Shield Pro Jumps $100 Due to AI Costs
3 Oct
Summary
- Nvidia Shield TV Pro price increases by $100, now $299.
- Industry-wide component costs, especially memory, have risen.
- Nvidia is a major player in AI, contributing to component costs.
The era of generative AI has significantly impacted technology supply chains, leading to increased prices for components with memory or storage. Effective October 2, 2026, the Nvidia Shield TV Pro will retail for $299, a $100 increase from its previous price.
Nvidia confirmed that this price adjustment is due to substantial increases in component costs across the industry, with memory being a key factor. As a prominent company in AI development and manufacturing, Nvidia's own success in AI accelerators and GPUs has contributed to the escalating cost of essential tech components.
This price rise affects not only streaming devices like the Shield TV Pro but also other consumer electronics. Game consoles have experienced similar price bumps, with the PlayStation 5 Pro, for instance, increasing from $699.99 at its 2024 launch to $899.99 currently.
While the Shield TV Pro's increased manufacturing cost makes it less appealing for casual streaming users, its extensive codec support and Plex server capabilities may still justify the higher price for enthusiasts. The device remains out of stock on Nvidia's official store but is available at the new price from Best Buy.
