Home / Technology / Nvidia's AI Chip Invasion: Taking On Apple's MacBook
Nvidia's AI Chip Invasion: Taking On Apple's MacBook
23 Feb
Summary
- Nvidia plans AI-focused laptop chips with Dell and Lenovo.
- New chips combine CPUs with GPUs for better AI performance.
- Partnerships with MediaTek and Intel aim to rival Apple.
Nvidia is preparing a significant re-entry into the consumer PC sector with a new generation of AI-focused laptop processors. These chips are slated to appear in devices from major manufacturers like Dell Technologies and Lenovo, potentially expanding to other brands.
The new chipsets are designed to integrate central processing units (CPUs) with Nvidia's renowned graphics processing units (GPUs). This unified architecture aims to produce slimmer, lighter laptops with enhanced battery life and robust AI performance.
Nvidia is pursuing two main partnership avenues. One involves a collaboration with MediaTek on Arm-based processors, with early models anticipated in the first half of 2026. The second partnership is with Intel, focusing on augmenting Intel CPUs with Nvidia's AI and graphics technology for the Windows PC market.
This initiative aims to bolster Windows laptop manufacturers' ability to compete with Apple's MacBook lineup in terms of performance and energy efficiency. The move positions Nvidia to play a central role in the burgeoning AI PC category.
With approximately 150 million laptops sold annually worldwide, the consumer market represents a substantial growth area for Nvidia, complementing its established data center business. Expanding into AI-powered PCs offers a crucial diversification of revenue streams and extends Nvidia's AI ecosystem from cloud infrastructure to everyday consumer devices.
