Home / Technology / New Domains Unleashed: .eat, .fly, .here Arrive
New Domains Unleashed: .eat, .fly, .here Arrive
11 Nov
Summary
- New domain extensions .eat, .fly, and .here are now publicly available.
- Google secured these domains in 2012 and released them this week.
- An early registration period protected trademark holders from cybersquatting.
Prospective website owners can now register domain names ending in .eat, .fly, and .here, offering new customization options for online presence. Google successfully filed for these domain types with ICANN in 2012, and following a closed access period for trademark holders from September 1 to November 9, they were released to the public on Tuesday.
This release aims to prevent cybersquatting, a concern with new top-level domains. Google's partnered registrars offered these domains to registered trademark holders first. Businesses like Wingstop (.wingstop.eat) and Clayton Farms (.america.eat) have already secured .eat addresses, while companies such as Caddy and Canary have acquired .fly domains.
.here domains, described by Google as denoting businesses "where people get things done," have also seen significant uptake. Real-estate app Zillow owns rent.here and sell.here, and SiPhox Health acquired bloodtest.here. Registrations are currently subject to a one-time early registration fee that will disappear on November 17, after which all unused names will be available at a standard annual rate.
