How is Netflix responding to the rise of AI in the entertainment industry?

Netflix is exploring the use of AI tools for content production, but is also facing resistance from high-profile filmmakers like Guillermo del Toro who are wary of AI's impact on artistry.

What is Guillermo del Toro's stance on AI in the creative space?

Del Toro is vehemently opposed to the integration of AI in creative spaces, and his new film "Frankenstein" serves as a cautionary tale about the dangers of unchecked technological progress. His producer, J. Miles Dale, has stated that the filmmaker would only use AI as a "last resort" and that it would be "like spitting on God" to suggest using AI to generate content from the outset.

How does Ben Stiller's new documentary aim to change viewers' perceptions of AI?

Ben Stiller's new documentary on Apple TV+ promises to offer a unique perspective on the complex relationship between technology, parenting, and personal growth, with the goal of changing how viewers perceive the role of AI in their family lives.

Home / Technology / AI Disruption Looms as Netflix Navigates Tricky Balancing Act

AI Disruption Looms as Netflix Navigates Tricky Balancing Act

23 Oct, 2025

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Summary

Netflix exploring AI tools for content production
Top filmmakers like Guillermo del Toro oppose AI in creative spaces
Ben Stiller's new documentary examines AI's impact on families

AI Disruption Looms as Netflix Navigates Tricky Balancing Act

In October 2025, Netflix is navigating a delicate balancing act as it explores the use of AI tools for content production. While the company sees potential in leveraging new AI capabilities, it is also facing pushback from high-profile filmmakers like Guillermo del Toro, who are vehemently opposed to the integration of AI in creative spaces.

Del Toro, whose new film "Frankenstein" serves as a cautionary tale about the dangers of unchecked technological progress, has been outspoken in his criticism of AI's encroachment on the arts. His longtime producer, J. Miles Dale, has echoed this sentiment, stating that the filmmaker would only use AI as a "last resort" and that it would be "like spitting on God" to suggest using AI to generate content from the outset.

Meanwhile, Netflix is also grappling with the potential impact of AI on its growing influencer partnerships and the broader "middle class" of Hollywood programming. The company's co-CEO, Ted Sarandos, has tried to strike a careful tone, acknowledging the value of AI while also emphasizing the importance of "great artists" in creating great content.