Why does MrBeast believe YouTube is better than TikTok for creators?

MrBeast states YouTube excels at building loyal fan bases and communities through long-form content, unlike TikTok's short, fleeting videos.

How does MrBeast advise creators to use different platforms?

MrBeast suggests using all platforms for reach but building a core, loyal community primarily on YouTube.

What is MrBeast's view on the impact of short-form video on audience connection?

He believes short videos create a shallow connection, making it difficult for creators to build meaningful relationships with viewers.

Home / Technology / MrBeast: YouTube Beats TikTok for True Fan Loyalty

MrBeast: YouTube Beats TikTok for True Fan Loyalty

10 Dec, 2025

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Summary

YouTube is superior for building loyal fan bases, unlike short-form platforms.
Short videos lack deep audience connection, making long-form content vital.
Creators should use all platforms but build their core community on YouTube.

Jimmy "MrBeast" Donaldson, a prominent YouTuber, has shared his perspective on creator growth, asserting that YouTube is the premier platform for cultivating a dedicated audience. He contrasts this with the rapid, yet often superficial, engagement seen on short-form video apps.

Donaldson highlighted that viewers often struggle to recall content after consuming numerous short videos. He believes that longer YouTube videos enable creators to build a more profound rapport with their audience, distinguishing between passive consumption and genuine connection.

While advocating for a multi-platform presence to maximize reach, MrBeast stressed that YouTube is essential for those seeking to establish a sustainable business and a truly committed community. His core message advises creators to engage broadly online but solidify their presence on YouTube.