Microsoft Taps Yobi for Predictive Consumer AI

Microsoft has entered a strategic partnership with Yobi, a startup specializing in behavioral AI. This collaboration aims to develop advanced predictive consumer intelligence powered by Yobi's substantial 700 billion parameter model. The AI system utilizes consented, real-world data, encompassing purchase history and in-store visits, to forecast future consumer actions.

This innovative approach enables enterprises to engage potential customers much earlier in the sales funnel than conventional advertising methods. Yobi's model generates these predictive insights while strictly preserving individual consumer privacy through secure, first-party data activation. Enterprises can access Yobi's capabilities via the Azure Marketplace, integrating their permissioned data for real-time analysis.

Microsoft's Azure platform will supply the critical cloud infrastructure necessary for training and deploying Yobi's extensive model. This partnership underscores a commitment to responsible AI development, with privacy and trust at its core. Yobi's consented database stands as one of the largest behavioral consumer data collections within the United States.