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Microsoft Tops 2025 Phishing List Again
20 Jan
Summary
- Microsoft was the most impersonated brand in phishing, representing 22% of attacks.
- Technology remains the most targeted sector for brand impersonation.
- Basic cybersecurity hygiene like strong passwords and 2FA remains crucial.

In the final three months of 2025, Microsoft emerged as the most frequently impersonated brand in phishing attacks, representing 22% of all such attempts. This continued trend highlights the technology industry's vulnerability, with other major tech companies like Google and Amazon also frequently targeted. Shipping giant DHL was the only non-tech company in the top 10 list.
Researchers noted seasonal patterns, such as increased Amazon impersonations during the Q4 holiday shopping season. The dominance of brands like Microsoft and Google is attributed to their critical role in authentication and productivity, making stolen credentials highly valuable to cybercriminals. Attacks observed included fake game pages for Roblox and credential harvesting through fake Netflix account recovery flows.
Despite technological advancements and AI-driven sophistication, phishing remains a primary attack vector for scammers. The article stresses that fundamental cybersecurity measures, such as strong password practices, avoiding suspicious links by navigating directly to official websites, and implementing two-factor authentication, are still the most effective defenses.




