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Microsoft's Copilot Stumbles as AI Rivals Surge Ahead
12 Jan
Summary
- Copilot holds a mere 1.1% of the AI web traffic market share.
- ChatGPT dominates with 64.5%, followed by Gemini's 21.5%.
- Smaller AIs like Grok and Claude now surpass Microsoft's offering.

Microsoft's AI offering, Copilot, is facing significant challenges in the rapidly evolving artificial intelligence market. Recent data indicates that Copilot accounts for only 1.1 percent of the AI web traffic market share. This figure places it behind several competitors, highlighting a struggle for adoption despite its integration into Microsoft's ecosystem.
The AI landscape is largely dominated by OpenAI's ChatGPT, which commands an impressive 64.5 percent of the market. Google's Gemini has shown substantial growth, capturing 21.5 percent of the market share. In contrast, Copilot has seen a decline, falling from 1.5 percent to its current 1.1 percent share over the past year.
Furthermore, even smaller AI platforms have managed to outperform Microsoft's assistant. Elon Musk's Grok holds a 3.4 percent market share, while both Claude and Perplexity each possess 2 percent. These statistics, based on web traffic, suggest that while Copilot's integration within Windows 11 may be substantial, its broader market appeal is currently limited compared to its AI counterparts.




