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Home / Technology / Tech Meets Chic: Meta Bets Big on Fashion

Tech Meets Chic: Meta Bets Big on Fashion

2 Apr

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Summary

Meta opened a 15,000-square-foot flagship store on Fifth Avenue.
Smart glasses sales are predicted to quadruple by 2026.
Tech executives are trading casual wear for luxury brands.

Tech Meets Chic: Meta Bets Big on Fashion

Meta, the parent company of Facebook, has established a significant retail presence with a new 15,000-square-foot flagship store on New York's Fifth Avenue. This strategic location, situated among luxury brands, underscores Meta's commitment to integrating technology with high fashion.

The company's renewed focus on fashion-tech is exemplified by its partnership with EssilorLuxottica, leading to the success of smart glasses. These fashionable wearables, incorporated into brands like Ray-Ban and Oakley, have seen significant sales growth, with over seven million pairs sold last year.