Home / Technology / Meta Pulls AI Image Feature Following Protests
Meta Pulls AI Image Feature Following Protests
13 Jul
Summary
- Meta's new AI image tool was quickly discontinued after public outcry.
- The tool allowed generative AI to use public Instagram photos as reference.
- Celebrities and actors urged users to deactivate the controversial feature.
Meta has discontinued its Muse Image tool, a new AI feature that launched last Tuesday. The company announced on Friday that the tool would be retired after significant negative feedback.
Muse Image was part of a suite of AI tools intended for Instagram and WhatsApp users, offering photo editing and 3D effects. Its most controversial aspect was the ability to use public Instagram photos as reference for generative AI, with the feature enabled by default.
This sparked swift criticism, especially from actors and celebrities who voiced concerns and urged their followers to disable the feature. The Screen Actors Guild also advised members to protect their likeness by deactivating it. Meta acknowledged the feedback, stating the tool was no longer available.
The rapid reversal highlights ongoing debates surrounding generative AI, image rights, and privacy. As AI technology advances, further conflicts over creative use and personal data are anticipated.
