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AI's Physical Future: Meta & OpenAI's New Hardware Bets
30 Sep
Summary
- Meta and OpenAI are launching new AI hardware devices soon.
- OpenAI's hardware is planned for early 2027.
- Meta's device resembles a Tamagotchi with a cute AI agent.

Major AI companies Meta and OpenAI are preparing to launch dedicated AI hardware, aiming to overcome past failures in the sector. OpenAI, collaborating with Jony Ive, anticipates shipping its device no earlier than February 2027, while Meta plans to release a pendant-like device, the Muse Charm, before the current year's holiday shopping season.
Both companies are employing a strategy of first soft-launching AI agents to gauge public interest. OpenAI debuted its 'Dots' platform with customizable agents, and CEO Sam Altman suggested these could feature in future hardware. Meta's Muse Charm showcases its 'Muse' AI agent, described by Mark Zuckerberg as a fast interaction method.
This approach contrasts with previous attempts, focusing on user attachment to cutesy agents before introducing hardware. OpenAI's agents are envisioned as proactive, always-on collaborators for long-term tasks. Despite promising advancements, recent issues with Meta's Muse and a problematic Dots demo indicate that both companies still have development work ahead.