Meta Licenses Midjourney's Aesthetic Tech to Enhance AI Products

In a significant shift, Meta, the social media conglomerate, has announced plans to license technology from the artificial intelligence image and video generation start-up Midjourney. This collaboration is part of Meta's efforts to keep pace with its rivals and deliver the best possible products for its users.

According to Alexandr Wang, Meta's new chief AI officer, the company will integrate Midjourney's "aesthetic technology" into its future models and products, with the goal of "bringing beauty to billions." This technical collaboration between the two teams is seen as a strategic move by Meta to bolster its AI capabilities.

The partnership comes as Meta has been pouring billions of dollars into developing "superintelligence" that surpasses human intelligence. In recent months, the company has been aggressively recruiting top AI researchers from competitors and restructuring its AI group, which has undergone four overhauls in the past six months.

This shift towards working with third-party partners marks a departure from Meta's previous strategy of building all of its AI models and products in-house. The company's existing AI models have begun to lag behind rivals, prompting the need for a more collaborative approach.

Meta's CEO, Mark Zuckerberg, has indicated that he expects AI-generated content to become more prominent on the platform. The integration of Midjourney's technology is expected to help Meta develop and integrate multimedia AI generation features into its apps, further enhancing the user experience.