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Meta Goes Global With New App Subscriptions
27 May
Summary
- Consumers can now subscribe to Instagram, Facebook, and WhatsApp globally.
- New 'Meta One' branding will house all subscription offerings.
- Subscription plans aim to diversify revenue beyond advertising.
Meta has announced the global rollout of its consumer subscription plans across Instagram, Facebook, and WhatsApp. These new 'Plus' plans, starting at $2.99 per month, offer consumers enhanced features such as profile customization, advanced story insights, and personalized messaging options. This expansion aims to create additional revenue streams for Meta beyond its advertising model.
The company is also initiating tests for new subscription tiers under the 'Meta One' brand. These include plans for creators and businesses, as well as specialized offerings for Meta AI users. The Meta AI plans, priced at $7.99 and $19.99 per month, will provide increased capacity for complex queries and advanced generation capabilities, while a free tier will remain available for casual users.
Further tiered plans for professionals include 'Meta One Essential' at $14.99 per month and 'Meta One Advanced' at $49.99 per month. These cater to creators and businesses seeking features like verification, enhanced profile visibility, improved analytics, and content sharing tools. Meta is experimenting with these new offerings, intending to consolidate them under the unified 'Meta One' platform for future development.
