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EU Forces Meta Choice: Personalized Ads or Less Data
8 Dec
Summary
- Meta will offer EU users a choice on personalized ads next year.
- Users can choose between full personalization or less data sharing.
- This change complies with the European Union's tech regulations.
Meta is set to introduce new advertising options for its users across Instagram and Facebook within the European Union, beginning in January 2026. This move is designed to align with the bloc's stringent technology regulations and offers users a significant choice in how their data is used for advertising purposes.
The European Commission announced that users will be presented with a clear decision: either consent to full data sharing for a completely personalized advertising experience or opt for reduced data usage, resulting in advertising that is less tailored. This marks the first time such an explicit choice will be available on Meta's social platforms.
These forthcoming changes are the product of collaborative discussions between the EU and Meta. Following the rollout, the European Commission plans to closely monitor the effectiveness of the new advertising model and gauge user engagement and satisfaction.
