When will Meta offer EU users a choice on personalized ads?

Meta will begin offering EU users a choice on personalized ads in January 2026.

What choice will Meta give Instagram and Facebook users in the EU?

EU users can choose between seeing fully personalized ads by consenting to all data sharing, or seeing ads with less personalization by sharing less data.

Why is Meta changing its advertising options in the EU?

Meta is implementing these changes to comply with the European Union's technology regulations.

Home / Technology / EU Forces Meta Choice: Personalized Ads or Less Data

EU Forces Meta Choice: Personalized Ads or Less Data

8 Dec, 2025

•

Summary

Meta will offer EU users a choice on personalized ads next year.
Users can choose between full personalization or less data sharing.
This change complies with the European Union's tech regulations.

EU Forces Meta Choice: Personalized Ads or Less Data

Meta is set to introduce new advertising options for its users across Instagram and Facebook within the European Union, beginning in January 2026. This move is designed to align with the bloc's stringent technology regulations and offers users a significant choice in how their data is used for advertising purposes.

The European Commission announced that users will be presented with a clear decision: either consent to full data sharing for a completely personalized advertising experience or opt for reduced data usage, resulting in advertising that is less tailored. This marks the first time such an explicit choice will be available on Meta's social platforms.

These forthcoming changes are the product of collaborative discussions between the EU and Meta. Following the rollout, the European Commission plans to closely monitor the effectiveness of the new advertising model and gauge user engagement and satisfaction.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.