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Meta AI Comes to Threads Private Chats

27 Jul

Summary

Meta AI chatbot is now available in Threads direct messages.
Users can chat privately with Meta AI for enhanced engagement.
This integration aims to retain users within Meta's ecosystem.

Meta AI is now accessible directly within Threads' direct messages, a move announced on Monday that expands its availability beyond public posts. This allows users in all markets to engage in private conversations with the AI assistant.

The integration aims to deepen user engagement within Meta's ecosystem. By offering a seamless way to interact with Meta AI, the company seeks to reduce user reliance on external AI chatbots such as OpenAI's ChatGPT and Google Gemini.

Meta AI's presence extends to direct messages across Facebook, Instagram, and WhatsApp. Users can share Threads content like posts, images, and links with Meta AI for deeper dives into topics. The global rollout begins Monday, with Meta continuing to gather feedback on its public feed integration.

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