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Meta AI Gets Desktop App for Business
19 Aug
Summary
- Meta AI launches a standalone desktop app for Mac users.
- The app allows screen sharing for tailored AI assistance.
- It integrates with Google Workspace for business data access.
Meta is expanding its suite of AI tools designed for business owners and creators by releasing a standalone desktop application for Meta AI on Mac. This new application introduces enhanced functionalities not previously available on its website or mobile versions.
A key feature of the Mac app is its screen-sharing capability. This allows Meta AI to analyze a user's current work, offering more precise suggestions for content, advertisements, and other business-related materials.
The company is also integrating more business-centric features into Meta AI. Users with professional Facebook and Instagram accounts can now connect the AI to Google Workspace. This connection enables access to documents, spreadsheets, and other relevant business data.
Meta asserts that these advancements will empower businesses to better manage advertising campaigns and receive customized advice. The AI can now query information directly from a business's Meta accounts, such as engagement metrics and ad performance, and also provide insights on comparable brands.
