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Mercedes Pulls Plug on Car Audio Feature
17 Dec
Summary
- Mercedes-Benz is discontinuing its MBUX Sound Drive feature.
- The interactive audio feature syncs music to driving actions.
- The feature will be turned off on December 17th, 2025.
Mercedes-Benz has announced the discontinuation of its MBUX Sound Drive feature, an interactive audio experience that harmonized music with the car's movements. This innovative system, which linked music to driving actions like acceleration and braking using vehicle sensors, was first unveiled less than a year ago. Customers were recently notified that the feature will cease operations on December 17th, 2025.
The MBUX Sound Drive aimed to create a unique musical environment by adjusting elements like bass and vocals in real-time to match driving dynamics. While initially supporting a select number of tracks, Mercedes had envisioned it as an open platform for artists to create custom soundscapes. However, the automaker has decided to remove it as part of an ongoing review of its digital offerings.
A spokesperson for Mercedes confirmed the shutdown, stating it allows the company to optimize its services and focus on future innovations. This move marks another technology associated with Will.i.am that has not achieved long-term success.
