How is Matthew McConaughey protecting his image from AI?

Matthew McConaughey has filed recordings of his voice and image with US patent authorities to prevent unauthorized AI usage.

What is the ELVIS Act?

The ELVIS Act is a Tennessee law passed in 2024 that offers targeted protections for artists against AI-generated cloning and impersonation.

Are other actors concerned about AI likeness?

Yes, many artists, including Scarlett Johansson, are concerned about AI using their likeness without consent, leading to legal actions.

Home / Technology / McConaughey's AI Voice & Image Shielded

McConaughey's AI Voice & Image Shielded

15 Jan

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Summary

Actor Matthew McConaughey filed voice and image recordings with US patent authorities.
This action aims to prevent unauthorized AI usage of his likeness.
Tennessee's ELVIS Act offers targeted protections against AI cloning.

Actor Matthew McConaughey has taken a significant step to protect his digital likeness by filing recordings of his image and voice with US patent authorities. This initiative, spearheaded by his foundation's commercial arm, aims to prevent unauthorized exploitation by artificial intelligence platforms.

This proactive measure addresses increasing artist concerns over generative AI's capabilities, especially since the rollout of tools like ChatGPT. While some US states have implemented consumer protection laws against deepfakes, these often focus on malicious or commercial misuse. Tennessee's ELVIS Act, enacted in 2024, provides more specific artist protections against AI impersonation.

McConaughey's approach is distinct, focusing on preemptive protection rather than reacting to misuse. He has also invested in ElevenLabs, an AI voice modeling startup, demonstrating a nuanced view of the technology. His legal team aims to secure similar protections for artists as businesses enjoy, enabling them to benefit from the value generated by AI using their voices and images.