Home / Technology / Xbox Hires Metaverse Expert Matthew Ball for Console Push
Xbox Hires Metaverse Expert Matthew Ball for Console Push
21 May
Summary
- Matthew Ball appointed CSO to strengthen Xbox's console segment.
- Ball is a venture capitalist and author of 'The Metaverse'.
- This hire follows recent leadership changes and layoffs at Microsoft.
Matthew Ball has been appointed as the new Chief Strategy Officer for Xbox, a move aimed at strengthening the console division. Ball is a recognized venture capitalist and tech industry consultant known for his analysis of digital economies and the video game market. He previously founded Epyllion, an advisory firm focused on metaverse investments, and authored the influential book 'The Metaverse.'
This appointment follows a series of significant leadership changes at Microsoft Gaming in February. Asha Sharma assumed the role of CEO of Microsoft Gaming, with Ball now tasked with refining Xbox's hardware strategy. These shifts occur in the wake of substantial layoffs in July 2025 that impacted Microsoft's gaming sector. Scott Van Vliet also joins Xbox as Chief Technology Officer, reinforcing the company's focus on technology and strategy.
