Home / Technology / Mastodon Taps Email for Audience Growth
Mastodon Taps Email for Audience Growth
17 Jun
Summary
- Mastodon introduces email newsletters for creators.
- Subscribers receive posts directly in their inboxes.
- Feature aims to grow audience beyond Mastodon accounts.
Mastodon, a decentralized social media platform, is introducing email newsletters to address the challenge of audience growth on the open web. This new feature, released as part of Mastodon 4.6, allows creators to send their posts directly to subscribers' inboxes, even if those subscribers do not have a Mastodon account. The goal is to empower creators to build portable audiences, decreasing their dependence on large tech platforms.
This move could attract media organizations and independent journalists seeking to offer anonymous subscriptions, appealing to privacy-conscious users. Mastodon's portability means creators can retain their audience if they switch servers. The company views this as a way to expand its user base beyond the current 735,000 monthly active users.
