What is Logitech's CEO's opinion on AI gadgets like the Rabbit R1?

Logitech's CEO, Hanneke Faber, believes that AI gadgets such as the Rabbit R1 are solutions looking for a problem that doesn't exist, questioning their value.

Will Logitech make its own AI-only device?

No, Logitech is not interested in making a singular 'AI' gadget. They are focusing on integrating AI features into their existing product lines.

Why did Logitech raise prices on some devices?

Logitech increased prices by approximately 25 percent on some devices in early 2025 due to tariffs, which they described as a necessary action.

Home / Technology / Logitech CEO: AI Gadgets Are Solutions Without Problems

Logitech CEO: AI Gadgets Are Solutions Without Problems

5 Dec

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Summary

Logitech CEO questions the value of dedicated AI gadgets like Rabbit R1 and Humane Pin.
Logitech offers AI features on some devices but avoids standalone 'AI' hardware.
Company previously raised prices by approximately 25 percent due to tariffs.

Logitech CEO: AI Gadgets Are Solutions Without Problems

Logitech's CEO, Hanneke Faber, has expressed skepticism about the market for dedicated AI gadgets, such as the Rabbit R1 and Humane Pin, describing them as "solutions looking for a problem that doesn't exist." While Logitech does integrate AI-powered features and buttons into its mice and keyboards, such as the "AI" Prompt Builder, the company is not pursuing singular AI hardware.

This stance contrasts with the industry's broader trend of labeling products as "AI-powered." Faber's perspective aligns with early reviews that found devices like the Rabbit R1 to be less functional than a smartphone and the Humane Pin to suffer from technical issues. Logitech's latest offerings, like the MX Master 4 mouse and Alto Keys 98M keyboard, notably omit any "AI" branding.