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Lionsgate Bets Big on AI for New Content
11 Jun
Summary
- Lionsgate takes equity stake in generative AI video company Runway.
- New AI series will draw from Lionsgate's existing franchise catalogue.
- Development program to create new AI-generated content and IP.
Lionsgate has significantly deepened its engagement with generative AI by taking an equity stake in the AI video company Runway. This expansion of their existing partnership, first formed in September 2024, will leverage Runway's technology to create new content. Plans include an AI short-form series drawing from popular Lionsgate franchises such as "The Hunger Games," "John Wick," and "Twilight."
Beyond repurposing existing intellectual property, the collaboration will launch a development program focused on generating entirely new content and intellectual property through AI. Lionsgate also intends to host filmmaker-focused events to explore these new creative capabilities, signaling a strong belief in AI as a transformative creative resource.
