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LinkedIn Gender Switch Boosts Reach: The Algorithm's Secret?
22 Nov
Summary
- Women reported significant reach increases by switching to male profiles.
- Changing to 'male' and using 'bro-coded' language boosted visibility.
- LinkedIn claims its algorithm doesn't use gender for content promotion.
A collective experiment on LinkedIn has revealed that women adopting male personas and "bro-coded" language saw significant increases in profile views and content reach. Participants reported engagement boosts of up to 1,600%, attributing it to perceived algorithmic favoritism towards male-associated communication styles.
This trend emerged after many female creators experienced a noticeable decline in visibility. While LinkedIn denies using gender as a factor in its algorithm, stating that "hundreds of signals" determine post performance, the anecdotal evidence from these experiments continues to mount.
Despite the potential for increased visibility, some participants found the "bro-coded" persona inauthentic and ultimately abandoned the experiment. The situation highlights broader societal biases and ongoing discussions about algorithmic fairness on professional networking platforms.
