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Leica Projector: Luxury Design, Pricey Performance
12 Jun
Summary
- Aluminum body offers a luxurious look and feel.
- Features VIDAA OS instead of the common Google TV.
- Price is high, performance struggles to compete.

Leica, renowned for its high-end cameras, has entered the projector market with the Cine Play 1. This compact, gimbaled projector features a luxurious aluminum body, setting it apart from the typical plastic construction. It boasts a claimed 3,000 lumen light output and utilizes Hisense's VIDAA OS instead of the more common Google TV interface.
Despite its premium build and unique operating system, the Cine Play 1's performance has drawn mixed reviews. While its brightness is respectable and its contrast ratio is decent, it falls short of expectations given its substantial list price of $3,795. Competitors often offer better value, making the "Leica tax" a significant factor in its assessment.
The projector's color accuracy is also a point of contention, being noticeably less accurate than some competitors. While extensive picture settings are available for calibration, the cost of professional calibration on an already expensive device raises concerns about its overall value proposition for consumers seeking optimal performance.