What is Lego announcing at CES?

The exact announcement from Lego at CES is currently unknown, but it is expected to involve their ventures into technology, potentially including new games or tech-integrated products.

When is Lego's press conference at CES?

Lego's first-ever press conference at CES will take place on Monday, January 5th.

Is Lego involved in technology?

Yes, Lego has engaged in technology through video games and collaborations, suggesting their CES announcement may relate to these areas.

Home / Technology / Lego Invades CES: What Will the Toy Giant Announce?

Lego Invades CES: What Will the Toy Giant Announce?

3 Jan

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Summary

Lego is making its first appearance at the major tech show CES.
The company's press conference is scheduled for Monday, January 5th.
Lego's announcement remains a mystery, with potential tech tie-ins.

Lego Invades CES: What Will the Toy Giant Announce?

Lego, the globally recognized toy manufacturer, is preparing for its debut at the Consumer Electronics Show (CES) in Las Vegas. The company will host its first press conference at the event on Monday, January 5th, marking a significant step into the technology-focused arena. While details about Lego's planned announcement are scarce, the company has a history of engaging with technology through various projects.

Anticipation is high for what Lego might unveil at CES. Previous ventures have included a new Batman video game and a collaboration with Formula 1 for a Lego car model. These initiatives hint at the possibility of tech-integrated products or experiences being showcased. Attendees are advised to expect the unexpected from Lego's presentation.

This move by Lego diverges from the typical CES offerings, which often feature advancements in artificial intelligence, electric vehicles, and software applications. The toy company's presence is poised to add a unique and playful element to the technology showcase.