Airport AI Hologram: Your New Travel Guide

LaGuardia Airport's Terminal B is now featuring Bridget, a life-sized AI hologram aimed at improving the traveler experience. Located near the Terminal B Food Hall, Bridget can engage in conversations, answer queries about gates, shops, and lounges, and provide step-by-step directions with real-time terminal maps. The technology is a collaboration between Proto and Holomedia's AI Concierge Wayfinder platform.

Bridget currently supports English and Spanish, with plans for more languages. Features like on-screen subtitles and a wheelchair-accessible interface are included. LaGuardia Gateway Partners manages Terminal B and plans to deploy more units, framing Bridget as supplementary support rather than a replacement for human staff.

This innovation follows similar AI testing at Miami International Airport, which introduced its own holographic assistants approximately three weeks prior. These systems aim to reduce traveler confusion and streamline journeys through busy airport terminals.

While the technology promises a more personalized and efficient travel experience, its success will ultimately depend on its ability to provide clear, accurate assistance and seamlessly integrate with human support when needed. Privacy concerns regarding broader AI applications in airports are also noted.