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iPhone Duo Steals Show from Pro Max
17 Oct
Summary
- iPhone 18 Pro Max offers incremental upgrades, feeling like an 'iPhone 17S'.
- iPhone Duo's extreme popularity pushed delivery estimates into next year.
- The iPhone Duo represents a novel foldable form factor for Apple users.
The iPhone 18 Pro Max, despite technical improvements like a faster A20 Pro chip and longer battery life, is perceived as a largely unexciting upgrade. Users find it difficult to distinguish from the previous iPhone 17 Pro Max, with its new features feeling incremental rather than groundbreaking. This lack of novelty contrasts sharply with the immense consumer enthusiasm for the upcoming iPhone Duo.
The iPhone Duo, Apple's first foldable device, has generated unprecedented demand, with pre-order delivery estimates extending into 2027 due to its immense popularity. This foldable design offers a unique user experience, featuring a large tablet-sized display and a novel UI with a side taskbar. Its titanium construction and under-display camera further distinguish it from traditional smartphone releases, presenting a truly new product category for Apple users.
While foldable phones are not new to the market, the iPhone Duo's introduction signifies a departure from the typically stale smartphone release cycle. It offers a tangible sense of innovation and a fresh experience for consumers accustomed to iterative updates. The overwhelming demand for the iPhone Duo suggests a strong market appetite for novel device designs, overshadowing the more conventional iPhone 18 Pro Max.
