Home / Technology / iPhone 18 Launch Sees Massive Crowds Across India
iPhone 18 Launch Sees Massive Crowds Across India
18 Sep
Summary
- New iPhone 18 Pro and Pro Max models launched today.
- Enthusiastic buyers lined up at stores nationwide for the latest iPhones.
- Prices increased significantly, but demand remained exceptionally high.
Apple's highly anticipated iPhone 18 Pro and Pro Max models officially went on sale today, September 18, 2026, drawing significant crowds to Apple retail locations throughout India. Consumers began queuing well before the 8 a.m. store openings, eager to be among the first to purchase the new devices.
The latest Pro lineup, unveiled on September 9 during Apple's 'Surprise and Shine' event, features enhanced AI capabilities, improved cameras, and the new A20 Pro chip. Despite a notable increase in pricing, enthusiasm for the new iPhones remained undeterred, with many customers highlighting the latest iOS 27 and camera advancements as key purchasing drivers.
Physical Apple Stores operated extended hours, from 8 a.m. to 10 p.m., to accommodate the surge in demand. Customers reported arriving as early as 5 a.m. to secure their devices. The iPhone 18 Pro starts at Rs 1,64,900, with the Pro Max beginning at Rs 1,79,900, reflecting the premium pricing strategy.
Interest also extends to Apple's upcoming foldable phone, the iPhone Duo, slated for release next month. This continued strong sales performance underscores India's position as a key market for Apple, with consumer loyalty evident in the consistent demand for new releases.
