Home / Technology / Intel Enters GPU Race Against Nvidia
Intel Enters GPU Race Against Nvidia
4 Feb
Summary
- Intel will produce advanced graphics processing units.
- New chips target AI model training and gaming.
- Initiative aims to compete with Nvidia's market lead.
Intel is making a significant strategic pivot by announcing plans to produce graphics processing units (GPUs), directly challenging Nvidia's dominance in this lucrative market. CEO Lip-Bu Tan revealed this initiative at the Cisco AI Summit. GPUs are specialized processors, distinct from Intel's traditional CPUs, and are vital for demanding tasks such as artificial intelligence model training and advanced gaming.
The company has been strengthening its team for this endeavor, with executive vice president Kevork Kechichian overseeing the project. Intel also recently hired Eric Demmers, a former Qualcomm executive with extensive engineering experience. This expansion into GPUs represents a notable shift for Intel, especially after CEO Tan previously emphasized focusing on core businesses.
This initiative appears to be in its early stages, with Intel planning to shape its strategy around evolving customer needs and market demands. Nvidia has leveraged its advanced GPU technology to secure a commanding lead in the AI chip sector. Intel's move signals an intent to capture a share of this rapidly growing market, underscoring a renewed focus on innovation and competitive product development.
