Instagram's New Logo: Z or S?

Instagram has rolled out a new logo, the platform's first major visual update in ten years. The redesign aims to convey a sense of creative expression and modern confidence while retaining the warmth and familiarity users associate with the app. This refresh moves the brand forward, aligning it with the current digital landscape.

The new logo's design has been a topic of discussion, with some users humorously pointing out that the cursive 's' in the wordmark resembles a 'z.' Instagram's design directors explained that the process involved gathering extensive external feedback while also relying on creative conviction. The goal was to create a logo that felt both handmade and sharp, reflecting the community's present state.

The refresh also aligns with Meta's broader brand ethos, where individual app wordmarks are designed to coexist harmoniously as part of a larger family. The team focused on the Instagram community's unique identity, ensuring the new look fits well within the wider Meta ecosystem. This strategic update embraces the future while honoring the app's core values and established aesthetic.