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Instagram Unleashes 90-Minute Videos
26 Oct
Summary
- Instagram now supports longer horizontal videos up to 90 minutes.
- Testing began with creators in Brazil and is expanding to the U.S.
- This move enhances Instagram's competitiveness in longform content.
Instagram is significantly expanding its video format capabilities, enabling creators to upload longer horizontal videos. The platform will now support content up to 90 minutes in length, a substantial increase from previous limits.
This new offering began testing with a select group of creators in Brazil. The company announced that the feature will be made available to select creators in the United States starting this month. This development is part of a broader strategy to compete more effectively in the realm of longform video content.
Previously, Instagram introduced "Instagram for TV" in June, which allowed users to watch videos from their living rooms. The introduction of 90-minute video uploads further solidifies Instagram's commitment to providing diverse and engaging content options for its user base.
