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Instagram TV App Lands on Apple TV
25 Oct
Summary
- Instagram's video app is now available on Apple TV.
- The app was updated on October 23rd to include Apple TV.
- This move supports Instagram's strategy for longer-form content.
Instagram's video experience is now accessible on Apple TV, marking a significant expansion into living room entertainment.
Initially tested for Reels and live streams in December of last year, the app was expanded in June to include Amazon Fire TV, Samsung Smart TVs, and Google TV. The addition of Apple TV, noted on October 23rd, was relatively quiet but underscores a strategic move by Meta.
This expansion is anticipated to play a crucial role in Instagram's strategy to promote longer-form, episodic content and capitalize on the growing microdrama trend. The app's availability across multiple smart TV platforms signifies a broader effort to integrate video content more deeply into users' home viewing habits.
