Home / Technology / Insta360 GO Ultra Gets a Cute Hello Kitty Makeover
Insta360 GO Ultra Gets a Cute Hello Kitty Makeover
11 Jun
Summary
- Insta360 collaborates with Sanrio for a limited edition Hello Kitty action camera.
- The camera boasts identical specifications to the GO Ultra with a pink makeover.
- The limited edition is available for $569.99, a $90 increase over the standard model.

Insta360 has unveiled a limited edition GO Ultra action camera, a collaboration with Sanrio that gives the device a Hello Kitty theme. The Insta360 GO Ultra x Hello Kitty Limited Edition sports a pastel pink exterior adorned with Miss Kitty White herself.
While its aesthetic is distinct, the camera's technical specifications are identical to the original GO Ultra. It features a 1/1.28-inch sensor, 4K video at 60fps, and a 70-minute battery life. The camera also includes an exclusive Hello Kitty watermark option for exported footage.
The limited edition bundle includes several themed accessories such as a tripod, safety cord, and magnetic clip, all in exclusive pink colorways. A standout accessory is the pink padded Hello Kitty carry case, which can function as a stylish purse.
Insta360 has also introduced three new filters and an upgraded Portrait Mode, though these features will be available for all GO Ultra cameras via a firmware update. The Insta360 GO Ultra x Hello Kitty Limited Edition is priced at $569.99, marking a $90 premium over the standard GO Ultra.