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India's Internet Users Surge Past 950 Million
29 Jan
Summary
- Internet users in India reached 958 million in 2025, growing 8% year-on-year.
- Rural India leads internet adoption, accounting for 57% of users.
- AI-enabled features and short-video consumption are key growth drivers.
India's internet user base reached an impressive 958 million active users in 2025, reflecting an 8% growth over the previous year. This significant expansion has cemented India's status as one of the world's largest and most dynamic digital markets.
Rural India is playing a pivotal role in this digital revolution, now home to approximately 548 million active internet users, which constitutes over 57% of the total user base. This rural segment is growing at nearly four times the pace of urban India, indicating a fundamental shift in digital adoption patterns.
Artificial intelligence has achieved mass adoption, with 44% of users engaging with AI-powered features like voice search and chatbots. Usage is particularly high among younger demographics aged 15-24 and 25-44. Short-video consumption also emerged as a major growth catalyst, with 61% of internet users engaging with this content.
