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India Boosts 'Orange Economy' with AI and Content Tools
26 Mar
Summary
- 15,000 youth to receive free AI and digital media training.
- MyWAVES platform allows citizens to create and share content.
- TVs to feature in-built tuners for satellite broadcasting access.
Union Minister Ashwini Vaishnaw has unveiled three major initiatives designed to invigorate India's media, broadcasting, and digital content sectors. These efforts are poised to stimulate the nation's "Orange Economy" and enhance content accessibility.
The National AI Skilling Initiative, a collaboration with Google and YouTube through the Indian Institute of Creative Technologies, will provide free training in artificial intelligence and digital media skills to 15,000 young people. This program aims to equip the youth with essential digital competencies.
Complementing this is MyWAVES, a new digital platform that invites citizens to actively participate by creating, uploading, and sharing their own content. This initiative seeks to cultivate a dynamic digital ecosystem and empower content creators across the country.
Furthermore, the government is improving public broadcasting access by mandating in-built satellite tuners and Advanced Electronic Programme Guide (EPG) in television sets. This will allow seamless access to DD Free Dish services without requiring a separate set-top box, particularly benefiting rural populations.
Minister Vaishnaw highlighted that these initiatives align with the government's vision of promoting accessible and affordable technology while strengthening India's creative economy and digital infrastructure. The collective aim is to build skills, broaden creator opportunities, and elevate the quality of accessible content.
