What are India's new rules for AI content on social media?

India's new rules mandate that AI-generated content must be prominently labeled and illegal content, including deepfakes, must be removed within two to three hours.

What happens if social media platforms don't comply with India's AI rules?

Platforms that fail to comply with India's new AI content rules risk losing their 'safe harbor' protection, which shields them from liability for user-generated content.

When do India's new AI content restrictions on social media take effect?

India's new restrictions on artificial intelligence content on social media platforms took effect on February 20th.

Home / Technology / India Tightens AI Content Rules on Social Media

India Tightens AI Content Rules on Social Media

11 Feb

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Summary

AI content must now be clearly labeled on social media.
Illegal content, including deepfakes, must be removed within hours.
Non-compliance risks loss of legal protection for platforms.

India Tightens AI Content Rules on Social Media

India has established new curbs on artificial intelligence content displayed across social media platforms, with these restrictions commencing on February 20th. A key mandate is the prominent labeling of all AI-generated content for users to easily identify.

Furthermore, the new rules drastically shorten the window for social media companies to remove illegal material. Content deemed unlawful by a court or government authority must be taken down within three hours. Specifically, sensitive content involving non-consensual nudity and deepfakes faces an even tighter deadline of two hours.