What is Peripheral Labs' volumetric video technology for sports?

Peripheral Labs creates 3D video footage of sports events, allowing viewers to watch from multiple angles for a more immersive experience.

How does Peripheral Labs plan to make 3D sports viewing affordable?

They use AI and computer vision to reduce the number of cameras required, lowering costs for leagues and broadcasters.

Who are the founders of Peripheral Labs and what is their background?

Peripheral Labs was founded by Kelvin Cui and Mustafa Khan, who previously worked on autonomous vehicle technology.

Home / Technology / Future of Sports: Immersive 3D Viewing

Future of Sports: Immersive 3D Viewing

18 Dec, 2025

•

Summary

Volumetric video generates 3D footage for multi-angle sports viewing.
Peripheral Labs uses AI and computer vision for affordable 3D reconstruction.
The startup raised $3.6 million seed funding from Khosla Ventures.

Peripheral Labs is pioneering a new era for sports viewership with its innovative volumetric video technology. This system enables immersive, 3D replays, allowing viewers to experience games from countless angles, akin to a video game. The goal is to recapture the interest of younger audiences, such as Gen Z, who are reportedly disengaging from traditional sports broadcasts.

The startup, co-founded by former autonomous vehicle experts Kelvin Cui and Mustafa Khan, leverages advancements in AI and computer vision to make 3D video reconstruction more accessible. Their approach significantly reduces the number of cameras needed, from over 100 to as few as 32, thereby lowering operational costs for broadcasters and sports leagues. This technology also offers detailed biomechanical data and player stats, providing deeper insights for coaches and fans.

Peripheral Labs recently secured $3.6 million in seed funding, led by Khosla Ventures. This investment will support the company's expansion, focusing on improving platform and hardware development to further reduce costs, decrease system latency, and increase 3D reconstruction resolution. The company is actively engaging with North American teams and leagues to integrate its groundbreaking viewing experience.