Future of Sports: Immersive 3D Viewing

Peripheral Labs is pioneering a new era for sports viewership with its innovative volumetric video technology. This system enables immersive, 3D replays, allowing viewers to experience games from countless angles, akin to a video game. The goal is to recapture the interest of younger audiences, such as Gen Z, who are reportedly disengaging from traditional sports broadcasts.

The startup, co-founded by former autonomous vehicle experts Kelvin Cui and Mustafa Khan, leverages advancements in AI and computer vision to make 3D video reconstruction more accessible. Their approach significantly reduces the number of cameras needed, from over 100 to as few as 32, thereby lowering operational costs for broadcasters and sports leagues. This technology also offers detailed biomechanical data and player stats, providing deeper insights for coaches and fans.

Peripheral Labs recently secured $3.6 million in seed funding, led by Khosla Ventures. This investment will support the company's expansion, focusing on improving platform and hardware development to further reduce costs, decrease system latency, and increase 3D reconstruction resolution. The company is actively engaging with North American teams and leagues to integrate its groundbreaking viewing experience.