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Iconic Estates Safeguarded from Deepfake Abuse in Landmark AI Deal
14 Oct
Summary
- Loti AI and CMG Worldwide partner to protect estates of late celebrities
- Deal covers 20+ icons including Judy Garland, Jimmy Stewart, Burt Reynolds
- Aims to prevent unauthorized digital use and manipulation of likenesses
On October 11th, 2025, it was announced that Loti AI, a deepfake detection firm, has formed a landmark partnership with IP management company CMG Worldwide to protect the likenesses and legacies of several late celebrities. The deal covers the estates of over 20 iconic figures, including Judy Garland, Jimmy Stewart, Burt Reynolds, Christopher Reeve, and John Wayne, among others.
The partnership comes amid growing concerns in the entertainment industry over the rise of AI tools like OpenAI's Sora 2, which allow users to create clips using copyrighted IP. Loti AI's advanced technology and services will now serve to continuously monitor, detect, and take down any unauthorized reproductions or impersonations of CMG's clients' images and voices across digital platforms.
"Each of the personalities we represent has left a lasting mark on culture. Unauthorized digital reproductions not only risk their reputations but also distort history itself," said CMG Worldwide's Joey Roesler. Loti AI's CEO, Luke Arrigoni, added that the partnership reflects the company's commitment to empowering individuals to control how their posthumous likenesses are used, as synthetic media becomes more pervasive.
This proactive move by Loti AI and CMG Worldwide aims to preserve the integrity and authenticity of these iconic figures' legacies in the face of the growing threat of deepfakes and unchecked digital manipulation.
